Case Study: How a Local Chicken Burger Spot in Pasadena, Texas Boosted Grand Opening Traffic by 3x With One Giant Balloon
🎈 A 22ft Rooftop Balloon Helped This Restaurant Go From “Hidden Gem” to Local Headliner Overnight
📍 Client Overview
Business Name: Chicken Burger’s and More
Location: Pasadena, Texas
Industry: Fast Food / Quick-Serve Restaurant
Service Used: 22ft Now Open Inflatable Balloon – Custom Branded
Provider: Payless Balloons Advertising
Objective: Drive massive foot traffic and brand visibility during Grand Opening week
🚨 The Challenge
When Chicken Burger’s and More opened its doors in Pasadena, TX, they had the perfect location, the perfect recipe—and virtually no brand awareness.
Located on a busy strip mall next to other fast food chains, visibility from the main road was limited. Their storefront was clean and professional, but there was nothing shouting “NEW IN TOWN!” to people passing by.
The owners knew they needed something more than flyers, Instagram posts, or “Now Open” banners on a window. They needed a bold, physical statement that would grab attention immediately—and hold it.
💡 The Solution: 22ft Rooftop Balloon from Payless Balloons Advertising
After exploring multiple marketing options, the team turned to Payless Balloons Advertising—a leading name in outdoor inflatable marketing across the USA and Canada. They decided on the 22ft Now Open Chicken Burger’s Balloon, fully customized with their logo and brand colors.
The vibrant, multi-color rooftop balloon came with:
✔️ A massive “NOW OPEN” banner
✔️ Their custom Chicken Burger’s logo printed on the side
✔️ Heavy-duty weatherproof material
✔️ A high-speed blower and installation guide
✔️ And—best of all—overnight shipping to Texas
Within 24 hours, the team had the balloon installed on their rooftop, standing 22ft tall, visible from several blocks away—even from a nearby freeway off-ramp.
📈 The Results
Immediate impact. Huge results.
In the first 72 hours of their opening, the owners reported:
📊 3X Increase in Walk-In Foot Traffic
📸 Over 40 Social Media Shares & Tags from Customers
🚗 Spike in Drive-Thru Orders (People noticing while passing by)
📅 Record-Breaking Weekend Sales
Customers came in saying things like:
“We saw that giant balloon and just HAD to check it out.”
“I thought it was a carnival or food fair—had no idea it was a new restaurant!”
🤝 Why It Worked
The visual dominance of a 22ft tall inflatable creates an experience that no flyer, digital ad, or sidewalk sign can match. It works because:
- It breaks through noise and clutter
- It’s fun and inviting (great for families)
- It builds immediate trust — people associate it with a real event or established business
- It’s shareable on social media — even if you didn’t plan it
- It works 24/7 with no extra costs after setup
🔧 Balloon Specs Used in This Case:
- Product: 22ft Now Open Chicken Burger Inflatable Balloon
- Custom Printed Logo & Colors
- Material: UV-Protected, Commercial-Grade PVC
- Banner: 5x12ft Custom “NOW OPEN” Signage
- Location: Rooftop-mounted on strip mall unit
- Support: Remote setup assistance from Payless Balloon’s 24/7 team
- Delivery: 1-day rush to Texas (Houston metro area)
🎯 What the Business Owner Said
“I’ve done five restaurant launches in my life. This was the FIRST time I saw customers pulling into the lot before we even posted our breakfast menu. That balloon paid for itself in the first day. I’ll be using Payless Balloon again for every future opening. Period.”
— Rashid M., Co-Owner of Chicken Burger’s and More, Pasadena, TX
📞 Thinking About Launching a Restaurant or Location?
If you’re opening or rebranding a food spot—whether it’s burgers, breakfast, BBQ, or beyond—you need something that demands attention. And nothing does it better than a 22ft giant inflatable balloon.
👉 Click here to get the same balloon Chicken Burger’s used
📞 Or call 1.800.601.2563 – Our support team is available 24/7 to help you plan, customize, and launch.
🔍 Case Study Summary:
Business: Chicken Burger’s and More – Pasadena, TX
Need: Drive walk-in traffic for Grand Opening
Solution: 22ft Rooftop Inflatable Balloon with Custom Logo
Results: 3x foot traffic increase, social media buzz, local customer awareness
Provider: Payless Balloons Advertising – Trusted Across USA & Canada
